Media is changing; the immense and numerous nature of content, the tactic of partaking this content, and the way the general public perceives it.
We live in AN age of immense arenas of data and diversion. Television, computers, mobile phones, iPods and a mess of however to be fictional devices; all area unit positioned in numerous price chains containing all styles of content tangled at intervals them.
This breakfast seminar can provides a high level summary in to the mobile world from things like ‘off-deck’ through to the iPhone. It covers everything from business trends and language like ‘3G’ and ‘Android’ through to content distribution, rights management and mobile selling. By the tip of it you may have AN understanding of AN progressively advanced, however fascinating business.
WHO is that this making known FOR?
Marketing administrators
Account Managers and administrators
Brand house owners
Content publishers
or anyone that wishes to urge a firm understanding of however mobile is coming into the thought media channels and is turning into far more than strictly a communication device.
After attending this Breakfast making known you may be in a position to:
Identify key business trends and be higher ready to position your company to exploit the rising mobile channel.
Understand language variations and why numerous stakeholders within the price chain area unit relevant for your business.
Be able to speak educationally regarding the world and verify whether or not its a locality for your company to be investment in.
WHAT WILL I LEARN?
What is truth vs what's fiction at intervals the planet of the mobile device as a medium.
Who area unit the key players within the business that you just have to be compelled to understand so as to enter the mobile market.
What a key mobile content success story is at the side of insight in to any or all the trials and tribulations that created it happen.
How the mobile business goes to still evolve and also the business models related to it.
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